IT ALL STARTED WHEN SOME OF US LEFT THE COUNTRY
It is estimated that foreigners represent approximately 40% of the population of London. At the same time, almost 50% of the total consumption of food resources relies on fruit and vegetables import from other countries.
This project is an investigation on the notion of identity in the contemporary migratory context.
The displacement of human resources is explored through a visual analogy with imported fruit and vegetables. By creating this parallel between people and food commodities, Lorenza aims to unveil the process of redefining individual identity, that often takes place in the experience of expatriates.
This photographic series requires the viewer to critically think about the role of human workforce in the political context of global migration.
Project presented in Giovane Fotografia Italiana #06 | ACTIVISM
Lorenza Demata is a photographer and visual artist. Raised in Florence, she graduated in 2012 in International Cooperation and Conflict Management. She attended the three-year course in Photography at Fondazione Studio Marangoni in Florence and she graduated in 2016.
She is currently based in London, where she works as a freelancer, after her 2017 MA in Photography at London College of Communication.
Her areas of interest are documentary, staged and conceptual photography. Her works are mainly dedicated to the analysis of relevant social themes and identity issues.
She has worked and collaborated with several artists, photographers and institutions between Florence and London: Estorick Collection, La Compagnia, 50 Giorni di Cinema Internazionale, Korea Film Festival, RiveGauche ArteCinema, Coexist Store, Giorgio Barrera, PrimoToys, Unseen Photo Festival Residency, Lana Mesic, Marie Camara, Nodo.